This 10 unit course is a certified program. With over two hours of video tutorials included, the course is packed with insight, online resources, templates, links and sample checklists. The course is perfect for wedding photographers looking to supercharge their business, or for photographers who are thinking of switching into weddings
Unit 1: Wedding Photography Styles.
Working out what kind of approach you’ll offer is the first significant step on your journey. Here, we explore a number of significant genres in the wedding field, and discuss how they differ and overlap.
See Snap Photography Festival
See Society of Weddings and Portrait Photographers
See The Photography Show
Wedding Photographers in UK, listed in relation to Genre (although categories do overlap)
Unit 2: Portfolio and Populating your Website
How do you build a portfolio if you don’t have any clients yet? Also – what should you put on your site to attract clients in the first place? In this unit we discuss the issues around building – and improving – your own portfolio of images.
Unit 3: Contracts and Terms
It’s vital to have the correct terms and conditions before you start trading: getting your terms right sets your business off on the right foot. Here John shares his years of experience by examining his own contract template.
Unit 4: Pricing
Where do you place yourself in the market? How do you increase your price over time? Should you ever offer a discount, or try to up-sell clients? In this unit we share John’s advice for confidently setting your own rates.
Unit 5: Getting Bookings
How do you get booked? Is it down to SEO? Working with planners? Contacting venues? Getting on supplier lists? Knowing what kind of weddings you want to shoot will determine where you look for clients. In this unit, John will guide you through the issues.
See National Wedding Show UK
See Bridelux UK
UK Alliance Wedding Planners
BrideBook - Wedding Planning APP
See Junebug Weddings
See Fearless Photographers
Unit 6: Second Shooters and Working In Teams
Working with a colleague could be the making of your business, but it could also be more trouble than it’s worth. With years of experience of shooting both by himself and with teams, this module sees John explain the how, when, why of working with others.
Unit 7: Engagement Shoots
A wedding pre-shoot has become an essential part of the planning process – so in this unit, we take a closer look at why this additional shoot can set your business up for success.
Unit 8: The Big Day
The day’s finally here, and your couple are ready to walk down the aisle – so it’s time to grab your camera and exceed their expectations. In this unit, John shares his essential advice for making sure the wedding day itself goes as smoothly as possible.
John's Wedding Day Information Form
Unit 9: Your Ideal Client
John invites you to consider your ideal client, and explains how all your messaging – website, email, marketing – should always speak directly to them.
See Terry Lewis - The Wedding Marketing Mastery
Unit 10: Kit Bag
Your professional approach should be reflected by your choice of pro-level kit – so always ensure your gear will enable you to deliver what you’ve promised. In this unit John shares his insider tips for bringing together your own streamlined kit bag.
Balanced article on best cameras for wedding photography